In 2024, we will focus on enhancing competition supervision, especially in areas where the Authority conducts both regular and special market analyses. Additionally, we have made a strategic decision to engage in activities aimed at raising awareness and increasing competencies. We have opened our own in-house Competition Academy, which primarily aims to develop internal skills and expertise. We see potential for more and hope to soon be ready to extend these awareness-raising activities to the wider public, as prevention is always simpler and more cost-effective than enforcement and sanctioning.
The strategy for the upcoming years, spanning from 2024 to 2027, focuses on transforming supervision processes to increase supervisory capacity. We will use our expert knowledge to promote the development of Estonia’s economy, utilizing various tools available to the Authority, from market analysis to effective supervision.
The main strategic goals for 2024 include focusing on consumer benefits to ensure they receive the best price-quality ratio. We aim to ensure that for every euro the taxpayer invests in funding the Authority, the consumer should receive at least three euros in return. We also consider it crucial that policy-making in the areas related to the Authority is data- and fact-based, which is why we will participate with our expertise where possible and necessary. We are also good partners to our international associates and actively participate in the activities of international organizations.
The Competition Authority’s strategy is based on empowering qualified experts, adapting organizational structures and tools to changing needs, using technology, and focusing on real and measurable results. We strive to ensure that the public better understands the goals and tasks of the Authority and that every person in Estonia genuinely feels how the Authority’s activities improve their well-being. To achieve this, we need to work within a unified value space, support the Authority’s activities with the necessary resources and tools, and recognize good work. We have created a clear decision-making and procedural framework and prioritized increasing digital competence to enhance efficiency.
The strategy created by the Authority in 2023, aimed for the period 2023–2027 is designed to develop the capability to handle both current and future challenges in competition supervision and economic regulation.
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